X Series


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Feature 1The Joy of Photography

Take Your Passion for Photography to the Next Level. The popular, award-winning Fujifilm X100S steps up to a new level of performance and quality that will inspire the photographer in you.

Ultimate Photographic Expression

Since the age of film photography, the history of FUJIFILM has paralleled the path of the professional photographer. Our story is the endless pursuit of unparalleled photographic expression, and the X series was born. What is the meaning of a camera or photos in your life? Now you can hold the answer to explore the depths of these questions. FUJIFILM X. It is the promise of unprecedented photographic pleasure.

Pursuit of Image Quality
—Commitment to Uncompromising Quality—

Experience photography with the viewfinder that incorporates the cutting edge of FUJIFILM technology! Through the viewfinder, your eye finds the freedom to compose your shot in a wide field of view and the luxury of a bright, clear outlook. Here is the pleasure of focusing on your subject and the endless fascination of exploring the scene from every angle. FUJIFILM X. It is the promise of discovery of a new world through the viewfinder.

Quality and Operability
—The Joy of Sharing Every Moment with Your Camera—

Experience the tactile pleasure whenever you hold the X100S and operate the controls. Delight in its styling with a timeless attraction. Grow attached to this camera every time you venture out together. These are qualities that cannot be measured, and the difference is the passion and experience of FUJIFILM. FUJIFILM X. It is the promise of a camera that transcends the definition of a photographic instrument and opens your senses to a world of possibilities.


  • · Sample photos are simulated images.